Tesco: Lose the Lads’ Mags

Day of Action – Saturday 24th August

> Find a local action or list your own.


Join us on Saturday 24th August as we visit Tesco stores to call on the retailer to lose the lads’ mags! We’ll be staging family-friendly protests – talking to customers about why Tesco shouldn’t be stocking sexist, harmful lads’ mags, and collecting petition signatures. Join an action near you – or organise one yourself!


Lads’ mags like Nuts and Zoo portray women as dehumanised sex objects. They fuel sexist behaviours and attitudes underpinning violence against women. By selling them, Tesco is sending out the damaging message that it’s normal and acceptable to treat women like sex objects. Selling sexist lads’ mags like Nuts and Zoo can breach equality legislation and is in complete contradiction with Tesco’s claim that it is a ‘responsible corporate citizen’. Together, let’s take the message to Tesco’s doorstep. Join us on the day of action as we call on Tesco to lose the lads’ mags!

Where & when?

Date: Saturday 24th August
a Tesco store near you!


Join an action near you
Click here to see where the nearest action to you is.

Organise your own lose the lads’ mags action
If there isn’t an action listed near you, why not get a few friends together and organise one yourself? It’s easy! Here’s how:

Step 1: Find your nearest Tesco
You can search for it here. (You probably won’t have to travel far – they’re everywhere!)

Step 2: List your action on our website
Email details of your action to losetheladsmags@gmail.com. We’ll add it to the site and then we’ll email out to everyone in your area to ask them to come along to your action.

Step 3: Get planning:

  • Spread the word: Set up a Facebook page and invite friends. Set up a Twitter account and get tweeting about your action! #losetheladsmags. Contact local feminist groups and women’s organisations.
  • Contact your local press: About a week before the action, email a press release to your local newspapers and radio stations. Then follow it up with a phone call to ‘pitch’ your action and explain why they should cover it. (It’s not as scary as it sounds!) Search for your local media here. Visit the UK Feminista website for more detailed guidance on using the media.
  • Prepare your props: Download the FLYER for customers and LETTER for Store Managers we have produced. Get painting any banners or placards you want to take with you.
  • Tell us how it goes! On the day, make sure you tweet @UK_Feminista & @Objectupdate your photos! Email us photos and a round-up of how it went: losetheladsmags@gmail.com

We’re here to help!
If you want any advice or support in planning an action just drop us an email and we’d be glad to help! You can contact us at losetheladsmags@gmail.com

Know your rights
We all have a right to peaceful protest in public spaces (like footpaths). Check the space you are planning to protest is a public space, don’t block the footpath and you can have yourself a family-friendly protest! This guide from Liberty & NUS, Protest: Your Rights, states: “There is no requirement to give the police advance notice of demonstrations. However, many people choose to give the police advance warning so that they are not surprised by the demonstration and can make arrangements to police it.” (p.4) You can find your local police force via this website.

> For more details read Protest: Your Rights by Liberty and NUS.

If you have any questions or queries relating to legal issues email us at losetheladsmags@gmail.com and we’ll put you in touch with people who are able to provide assistance.

Take Action

Sign the petition

Spread the word

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